German Laypeople’s Willingness to Donate Toward Insect Conservation: Application of an Extended Protection Motivation Theory

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https://doi.org/10.48693/130
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Title: German Laypeople’s Willingness to Donate Toward Insect Conservation: Application of an Extended Protection Motivation Theory
Authors: Dörge, Lara
Büscher, Milan
Drews, Jasmin
Eylering, Annike
Fiebelkorn, Florian
ORCID of the author: https://orcid.org/0000-0002-7972-6925
Abstract: It is essential to engage the public in conservation measures to conserve insects. We investigate the Protection Motivation Theory (PMT), as well as knowledge, attitudes, and sociodemographic variables (gender, age, education level, and income) as predictors of willingness to donate (WTD) and actual donations to insect conservation for a representative German sample (N = 515; MAge = 49.36, SD = 16.73; female = 50.1%). The PMT subcomponents severity, self-efficacy, and response efficacy, as well as attitudes toward insects, income, and education level, significantly predicted WTD. In contrast, severity, response barriers, age, gender, and the WTD significantly influenced actual donations. Overall, components of the PMT have high predictive power for both dependent variables. Our results suggest that an intention-behavior gap exists between the intention to donate and the actual donation toward insect conservation. Measures to increase WTD and actual donations for insect conservation are discussed.
Citations: Dörge L, Büscher M, Drews J, Eylering A and Fiebelkorn F (2022) German Laypeople’s Willingness to Donate Toward Insect Conservation: Application of an Extended Protection Motivation Theory. Front. Psychol. 12:773913.
URL: https://doi.org/10.48693/130
https://osnadocs.ub.uni-osnabrueck.de/handle/ds-202205256981
Subject Keywords: insect conservation; donation behavior; protection motivation theory; knowledge; attitudes; intention-behavior gap
Issue Date: 12-Jan-2022
License name: Attribution 4.0 International
License url: http://creativecommons.org/licenses/by/4.0/
Type of publication: Einzelbeitrag in einer wissenschaftlichen Zeitschrift [article]
Appears in Collections:FB05 - Hochschulschriften
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