Understanding Business Model, Business Strategy, and Their Role for Firm Performance in the Era of Digital Transformation: A Mixed Methods Approach
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https://doi.org/10.48693/421
https://doi.org/10.48693/421
| Title: | Understanding Business Model, Business Strategy, and Their Role for Firm Performance in the Era of Digital Transformation: A Mixed Methods Approach |
| Authors: | Mies, Yannick A. |
| Thesis advisor: | apl. Prof. Dr. Piet Hausberg |
| Thesis referee: | Prof. Dr. Uwe Hoppe |
| Abstract: | Technological change has been a driving force in the competitive game as technology is recognized as a major factor in determining a firm’s market success. As such, firms need to identify effective ways of managing and exploiting newly emerging technology. To explore the unique properties of new digital technology, and its impact for the firm’s capability of value creation, this dissertation investigates extant insights on the established management concepts of business model and business strategy. This dissertation outlines that the concepts of business model and business strategy need to be complemented by an information systems perspective in order to account for the specific characteristics of digital transformation and the requirements of digital technology management. Drawing on business ecosystem theory and contingency theory, this dissertation provides a typology for business model and business strategy for digital technology management and examines the impact of the identified archetypes for firm performance. |
| URL: | https://doi.org/10.48693/421 https://osnadocs.ub.uni-osnabrueck.de/handle/ds-202310249960 |
| Subject Keywords: | Business Model; Digital Transformation; Mixed Methods; Firm Performance; Digitalization |
| Issue Date: | 24-Oct-2023 |
| Type of publication: | Dissertation oder Habilitation [doctoralThesis] |
| Appears in Collections: | FB09 - E-Dissertationen |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| thesis_mies.pdf | Präsentationsformat | 720,86 kB | Adobe PDF | thesis_mies.pdf  View/Open |
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