Understanding Business Model, Business Strategy, and Their Role for Firm Performance in the Era of Digital Transformation: A Mixed Methods Approach

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https://doi.org/10.48693/421
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Titel: Understanding Business Model, Business Strategy, and Their Role for Firm Performance in the Era of Digital Transformation: A Mixed Methods Approach
Autor(en): Mies, Yannick A.
Erstgutachter: apl. Prof. Dr. Piet Hausberg
Zweitgutachter: Prof. Dr. Uwe Hoppe
Zusammenfassung: Technological change has been a driving force in the competitive game as technology is recognized as a major factor in determining a firm’s market success. As such, firms need to identify effective ways of managing and exploiting newly emerging technology. To explore the unique properties of new digital technology, and its impact for the firm’s capability of value creation, this dissertation investigates extant insights on the established management concepts of business model and business strategy. This dissertation outlines that the concepts of business model and business strategy need to be complemented by an information systems perspective in order to account for the specific characteristics of digital transformation and the requirements of digital technology management. Drawing on business ecosystem theory and contingency theory, this dissertation provides a typology for business model and business strategy for digital technology management and examines the impact of the identified archetypes for firm performance.
URL: https://doi.org/10.48693/421
https://osnadocs.ub.uni-osnabrueck.de/handle/ds-202310249960
Schlagworte: Business Model; Digital Transformation; Mixed Methods; Firm Performance; Digitalization
Erscheinungsdatum: 24-Okt-2023
Publikationstyp: Dissertation oder Habilitation [doctoralThesis]
Enthalten in den Sammlungen:FB09 - E-Dissertationen

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