Activating and strengthening other-regarding preferences to promote pro-environmental behavior

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dc.contributor.advisorProf. Dr. Stefanie Engelger
dc.creatorHeinz, Nick-
dc.description.abstractAgainst the backdrop of global environmental degradation and the need for structural as well as individual change in consumption and production, this dissertation addresses the question of whether and how other-regarding preferences are related to pro-environmental behavior including approval of structural change. In a review of experimental studies on this interface as well as the implementation of own experiments, it is investigated whether – as assumed by some theories –there is a causal and positive relationship between both elements, through which mechanisms, for whom and with under which conditions this link becomes effective. It can be concluded that strengthening and activating other-regarding preferences can lead to more pro-environmental behavior, moderated by various factors such as existing preferences and behavioral costs. From the comparison with interventions for more environmental protection that address people's self-interest, no clear result could be drawn as to which approach is more effective. In an online study with a German sample, we showed that perspective-taking with a person affected by environmental degradation is not sufficient to influence costly behavior, but increases valuation of and perception of oneness to the person – partly depending on who and where this other person is. Further, we showed that people in Germany were less likely to sign a petition for more climate protection if the affected person lived in India rather than Germany. We found preliminary evidence that people with strong racist attitudes began to reject policies when the name of the person involved was of non-German origin, even if the person lived in Germany. In a second experiment in the context of corporate sustainability, neither a discourse around corporate responsibility nor a discourse around a "business case" for sustainability led to greater pro-environmental engagement among participants. At the same time, we were able to show that the "business case" discourse reduced the willingness to bear costs for environmental protection that could not be justified by indirect profits.eng
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Germany*
dc.subjectpro-environmental behavioreng
dc.subjectother-regarding preferenceseng
dc.subjectpro-social preferenceseng
dc.subjectcorporate sustainabilityeng
dc.subjectsocial distanceeng
dc.subjectbusiness case discourseeng
dc.subjectenvironmental racismeng
dc.subject.ddc333.7 - Natürliche Ressourcen, Energie und Umweltger
dc.titleActivating and strengthening other-regarding preferences to promote pro-environmental behavioreng
dc.title.alternativeAktivierung und Stärkung pro-sozialer Präferenzen zur Förderung umweltfreundlichen Verhaltensger
dc.typeDissertation oder Habilitation [doctoralThesis]-
thesis.typeDissertation [thesis.doctoral]-
dc.contributor.refereeProf. Dr. Bernd Hansjürgensger
dc.subject.bk43.02 - Philosophie und Theorie der Umweltforschung und des Umweltschutzesger
Appears in Collections:FB06 - E-Dissertationen

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